Elizabeth Arden has partnered with Perfect Corp., the company that developed the popular beauty app, YouCam Makeup.

Elizabeth Arden products, including its skincare-infused color cosmetics, will now be featured on the app, within its virtual makeover interface. There will also be an option to purchase the products directly from the app, which connects users to Elizabeth Arden’s website. 

JuE Wong, President, Elizabeth Arden Brand, said, “The app simplifies product discovery and provides both an entirely new and existing customer base with unprecedented access to the Elizabeth Arden portfolio. Additionally, it will provide the brand with millions of real-time consumer insights as we analyze product popularity and purchase funnel to cater to and customize the personal needs of our consumers.”

Alice H. Chang, CEO of Perfect Corp., commented, “This is an extraordinary opportunity to integrate a prestige brand into YouCam Makeup. Our millions of users will be able to interact with a versatile brand they know and trust at the click of a button. The addition of co-branded content will further empower our users to experiment with real product, hear from Elizabeth Arden’s expert panel, and have the ability to recreate their in-app looks offline.”

YouCam Makeup is the #1 makeover app in the world with over 100 million downloads and the #1 photo and video app ranking in over 39 countries’ App Stores.